Gaming & Interactive Worlds
10. David Baszucki
Connects generative models with playable worlds through Roblox Cube’s 2026 interactive object creation work.
Edition 2026
The AI & Media List
The people shaping entertainment, creativity and digital culture.
Our 2026 editorial list, numbered across seven categories and selected for documented contributions to how media is made, distributed and understood.
Gaming & Interactive Worlds
11. Demis Hassabis
Leads research spanning game worlds, agents and simulation, including Genie, SIMA and work with EVE.
Gaming & Interactive Worlds
12. Kangwook Lee
Leads game-AI work including research around co-playable characters and developer systems.
Gaming & Interactive Worlds
13. Hilary Mason
Builds interactive narrative systems where players create and explore story worlds.
Gaming & Interactive Worlds
14. Julian Togelius
Researches procedural generation, AI game design and systems that adapt to players.
Gaming & Interactive Worlds
15. Kylan Gibbs
Builds conversational character systems used in research prototypes such as Ubisoft’s NEO NPCs.
Gaming & Interactive Worlds
16. Tim Sweeney
Sets Epic’s direction for AI tools, Unreal Engine and future connected creation workflows.
Gaming & Interactive Worlds
17. Matt Bromberg
Announced Unity 7’s direction for creator and AI-agent workflows, with release milestones extending into 2027.
Gaming & Interactive Worlds
18. Andrew Wilson
Shapes EA’s executive strategy around AI, connected entertainment and new forms of play.