Adam Mosseri Predicts Growing Hostility Toward AI

Adam Mosseri, the head of Instagram at Meta, believes public sentiment toward artificial intelligence is set to deteriorate further. During a recent appearance on the Colin and Samir podcast, Mosseri noted that frustration and anger regarding the technology are growing across creative industries and beyond. He attributed these anxieties to a deep-seated fear of being left behind, as professionals worry about job displacement and the unauthorized use of their intellectual property to train models.

Algorithmic Ranking and Content Quality

Beyond emotional responses, Mosseri addressed the technical challenge of moderating Instagram feeds in an era of synthetic media. He admitted that the platform likely struggles to rank AI-generated material as effectively as human-produced content, highlighting the prevalence of what is frequently labeled as AI slop. While he argued that the term is applied too broadly, he acknowledged that the platform faces hurdles in filtering low-quality automated outputs.

The Scale Report understands that balancing user experience with the platform's commitment to open access remains a significant operational burden. As the industry grapples with ethical dilemmas, Mosseri rejected the idea of a blanket ban on synthetic media. Instead, he emphasized the importance of transparency, noting that the app is now mandating that AI-focused accounts disclose their nature so users can distinguish between real and machine-generated content.

Managing AI Risks

Despite the push for transparency, Instagram continues to struggle with high-profile issues like celebrity deepfakes. Mosseri maintains that his team is actively investigating solutions for these safety concerns. This reality highlights the friction between the rapid adoption of generative tools and the public's cooling reception toward a tech landscape increasingly dominated by automated systems.