Flame Lets Creators Earn When Their Fans Create With AI

AI is giving audiences new ways to create with the characters, personalities and stories they love. Flame wants the people behind those interests to participate in the revenue.

As AI makes creation easier, recognizable characters, stories, music and personalities can become ingredients for new experiences. People are already using AI tools such as Lovable, Base44 and Claude Code to build apps and games by describing what they want, an approach often called vibe coding. Flame’s broader ambition is to give the people who own those rights a way to license approved uses to fans and other creators, and earn a share when that IP is used in paid AI creation. Permission would depend on the rights holder’s terms, not unrestricted access to everything they own.

Founded by CEO Natan Castiel, Flame lets creators make their IP available for fans to generate AI images and videos. Fans pay to create, and the creator earns a share of that spending on the platform.

The proposition is simple: a creator’s work can become the starting point for thousands of things their audience wants to make. Each paid generation creates an opportunity for the owner of that IP to earn.

For someone who has spent years building a recognizable identity and a loyal following, that opens another business around what they have already created.

Flame’s starting point is creators’ existing Instagram content. The platform reads that work and builds a “world” around its characters, visual identity and creative themes, with ready ideas for fans to use. A fan can choose an idea, adapt it and spend credits to generate an image or video.

The world gives fans a place to create. The revenue share gives its owner a reason to invite them in.

That model could appeal to an illustrator with recognizable characters, a filmmaker with an original story or a personality whose audience wants to participate in their creative identity. The wider opportunity extends to brands and other rights holders with IP that people care about and permission to make it available.

Roblox offers one illustration of the value of participation. Its creators earned more than $1.5 billion in 2025 through an economy built around experiences and items that people create and spend money on. Roblox’s economic impact report.

Flame’s bet is that AI generation can support another form of that participation. Fans can make something personal using a creator’s IP, while the creator shares in the transaction. The appeal depends on giving people something they want to make, and a reason to return with another idea.

Netflix provides another useful reference point. The company projected approximately $20 billion in content spending for 2026, supporting a business built around producing and licensing entertainment for audiences to watch. Netflix’s investor conference transcript.

Flame explores a different relationship between an audience and the work it loves. An existing character, story or creator identity becomes the basis for new images and videos made by fans. The owner can earn from that activity without personally producing every result.

The commercial opportunity comes from combining recognizable IP, an existing audience and paid creation.

Consider a hypothetical experience authorized by someone with Cristiano Ronaldo’s reach. Fans could be invited to generate personalized football images or videos using the IP made available to them. At an illustrative price of $2 per video, 20 million fans making five videos each would represent $200 million in gross generation spending. The rights holder would receive a share of that amount.

Those numbers illustrate a possible scale, rather than a forecast or an existing Ronaldo partnership. The same mechanism can operate around a much smaller, committed following. What matters is how many fans want to create, how often they return and what they are willing to spend.

For creators, this adds another way to earn alongside sponsorships, subscriptions and merchandise. They can invite their audience into a paid creative experience built around their own IP. Revenue comes from fans making something they value.

Flame is starting with images and videos. Castiel’s broader ambition extends that model to audio, music, games and other AI-made creations, with rights holders setting the terms for how their IP can be used.

As AI expands what fans can make, Flame wants to make that creativity a business opportunity for the people who gave them a reason to create.