Meta's Muse AI Now Places Paid Calls to U.S. Businesses

Meta has officially launched a feature for its Muse consumer AI agent that allows users to place phone calls to businesses across the United States. While the tool was previously limited to a small group of early testers, it is now available to all paid subscribers. The service costs start at $20 per month for a set allotment of tokens, with a premium tier available for power users at $100 per month.

Utility of AI Agents

Alexandr Wang, the chief AI officer at Meta and head of the company's Superintelligence Labs division, suggests the feature is intended to offload tedious tasks that human users often avoid. Common use cases include calling utility providers, government offices like the DMV, or restaurants that do not provide digital booking options. The Scale Report understands that Meta is positioning this functionality as a key step in transforming its AI into a primary utility for daily task management.

Competitive Landscape and Challenges

Integrating voice calls into AI workflows is a growing trend, with Instinct and Google’s Gemini both experimenting with similar capabilities. However, technical proficiency does not guarantee a successful outcome. Many business receptionists remain skeptical of artificial voices and frequently terminate calls upon identifying them as automated.

This technology highlights a shift in how consumers interact with deteriorating customer service infrastructures. By offloading the burden of navigating complex automated phone menus and long hold times to a persistent AI, users may finally find a workaround for inefficient service desks. While call features currently require a subscription, Meta intends to broaden accessibility for other tools, such as the Muse email address generator, to its free user base soon.