Michael Jordan's Championship-Era Ferrari 550 Maranello Heads to Auction

A piece of automotive and basketball history is going under the hammer. The Ferrari 550 Maranello owned and driven by Michael Jordan during the Chicago Bulls' final championship runs is scheduled for auction starting September 15, with presale estimates ranging from $700,000 to $1.3 million.

The vehicle holds a prominent place in sports lore. Jordan famously drove the Italian grand tourer away from the United Center following his fifth NBA championship victory in 1997. It subsequently dropped out of the public eye for roughly 24 years before being tracked down in 2026.

The Sneaker Connection

The car's cultural footprint extends well beyond Jordan's personal garage. Legendary Nike designer Tinker Hatfield drew directly from the lines, air intakes, and badging of Jordan's Ferrari 550 Maranello when drafting the silhouette for the Air Jordan XIV.

That sneaker became immortalized when Jordan wore it during Game 6 of the 1998 NBA Finals, hitting "The Last Shot" against the Utah Jazz to clinch his sixth and final championship ring.

High-End Memorabilia Market

The sale will be hosted on JOOPITER, the digital auction house founded by musician and designer Pharrell Williams. The platform has increasingly positioned itself as a boutique venue for rare cultural artifacts, fashion archives, and high-profile collectibles.

The auction underscores the durable commercial value of 1990s basketball memorabilia. Top-tier items connected directly to Jordan continue to trade at substantial premiums, bridging the gap between traditional fine art collecting, rare automotive sales, and modern streetwear culture.