Reese’s Peanut Butter Cups Retain Halloween Crown on DoorDash

Reese’s Peanut Butter Cups remain the most popular candy choice in the United States for the third consecutive year, according to delivery platform DoorDash. While classic chocolate favorites maintain their lead, the data suggests shifting consumer palates, with spicy snacks and sour candies gaining significant traction in annual order volume. Notably, the confectionery brand Haribo earned a spot in the national top ten list for the first time this season.

Changing Consumer Preferences

Consumer behavior on the app reflects a move toward larger portions and specific seasonal staples. The Scale Report notes that king-size and full-size candy bars now account for one-fifth of all related orders. Even polarizing treats saw a resurgence, with candy corn orders increasing by 30 percent and raisins experiencing a 60 percent year-over-year surge.

Broadening Halloween Logistics

Beyond confectionery, the holiday has become a comprehensive convenience event for households. DoorDash reported a 20 percent increase in pizza deliveries during the Halloween window. Meanwhile, the logistical crunch remains concentrated; consumers purchased more than 60 percent of their costume items within the final seven days leading up to the holiday.

Understanding these trends is vital for retailers and logistics providers looking to optimize inventory and staffing during the year's most frantic delivery periods. The spike in last-minute costume and food orders underscores the transition of Halloween into a major micro-economy for rapid delivery services.