Tiffany & Co. Extends Long-Running US Open Trophy Partnership

The United States Tennis Association (USTA) has secured a multi-year partnership renewal with luxury jeweler Tiffany & Co., ensuring the historic brand remains the Official Trophy Crafter of the US Open for the foreseeable future.

The extended agreement builds on a commercial relationship established nearly four decades ago in 1987. Under the terms of the renewed deal, Tiffany & Co. will continue handcrafting the tournament's coveted championship trophies while expanding its footprint at the Billie Jean King National Tennis Center ahead of the 2026 event.

Deepening On-Site Fan Engagement

As part of the renewed collaboration, the 2026 US Open will feature a dedicated, on-site Tiffany & Co. activation. The experiential installation will showcase the jeweler's craftsmanship and archive, documenting nearly 40 years of producing silverware for the final Grand Slam of the tennis calendar.

Tiffany's silversmiths at its Rhode Island workshop craft the iconic men's and women's singles trophies presented annually in Flushing Meadows. The partnership extension guarantees brand visibility across global broadcast moments when champions hoist the hardware on Arthur Ashe Stadium.

Luxury Capital in Major Tennis Properties

For major tennis governing bodies, multi-year extensions with heritage luxury houses represent crucial anchors in corporate sponsorship portfolios. Grand Slam properties like the US Open, Wimbledon, and Roland-Garros continue to leverage high-net-worth attendee demographics to command premium placement rates from fine jewelry, watchmaking, and fashion brands.

The commercial continuity between the USTA and Tiffany underscores the enduring value of traditional brand alignments in live sports, even as sports properties increasingly explore non-traditional digital and tech-driven commercial sponsorships.