Trump Mandates 'Super Intelligence' Branding for US Government

President Donald Trump has officially mandated that all United States government agencies, including policy documents and public releases, discontinue the use of the term artificial intelligence. According to a new executive order reported by The Verge, the administration will now utilize the label Super Intelligence to describe these technologies. President Trump stated that the move aims to move away from the word artificial, which he linked to his long-standing criticism of fake news, describing the current landscape as powerful and brilliant instead.

Implementation of the new terminology

While the directive does not require the retroactive revision of historical regulations, the change marks a significant shift in federal linguistic policy. The administration expects officials to avoid the acronym AI entirely in formal settings. This branding pivot follows earlier comments made by the President at the United Nations General Assembly, where he suggested the move might address public anxieties regarding rapid technological advancement and potential safety risks.

The Scale Report understands this transition aims to redefine the regulatory framework surrounding emerging software. By stripping the technical descriptor artificial intelligence from official communications, the White House is shifting the narrative toward a terminology typically reserved for advanced, autonomous systems. The executive order follows a White House luncheon attended by industry leaders, including Nvidia CEO Jensen Huang and Tesla and SpaceX CEO Elon Musk.

Regulatory and infrastructure strategy

During discussions at the White House, President Trump expressed a preference for self-regulation within the tech sector, noting that existing entities like the Department of Justice and the FBI serve as sufficient oversight. He also addressed the growth of infrastructure, dismissing local concerns about data center expansion by suggesting that companies will manage community relations through economic support and resource allocation.

This semantic shift matters because it signals a potential pivot away from the established statutory definitions currently utilized by various government bureaus. By mandating a term associated with high-level capability, the administration may be setting the stage for different legal standards or simplified oversight processes that favor rapid industrial scaling over granular technical scrutiny.